Is it me or has advertising in sports gone to the absurd? Watching Big Brown make his way around the Belmont track, walked along by a "fat guy in a little coat" emblazoned with UPS, I nearly threw up. You just had to laugh, though, when Big Brown came in tenth, just in front of Pony Express.
How do I explain to my 2-year old that ponies aren't always sponsored, and that horse-racing used to be pure. Well, as pure as a sport that is based on beautiful animals racing around a track for their master humans' (and my) entertainment and (not this time) financial gain.
Don't you think all the hype around the triple crown may have had something to do with the amount of dollars being funneled to those more knowledgeable bettors whose winners came in?
I do.
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