Thursday, April 30, 2009

Thomas P. Freydl, President

So an e-mail passed my desk this afternoon, I'll XXX out the names to protect the innocent.

Oh like hell I will. I'll hyperlink to their goddamned e-mail addresses!!

-----Original Message-----
From:
Jordan Fischler
Sent: Thursday, April 30, 2009 5:13 PM
To:
Tim Black
Cc: Jonathan Heit

Subject: Emailing: PopTok Three Month Public Relations Plan August-November 2008

Tim - here's what I can find. I don’t have the pitch plan. Freydl wrote it, so god knows where it is.


==
Actually. if I can find some I'll post pictures of these two, though really only one is at fault. The other innocently on the receiving end. The last, me, sat unawares as a simple cc, drawn into the heart of the ire.

To be fair, Thomas P. Freydl's reign as President of Allison & Partners was bumpy at best. Lots of highs and some lows, but the timing of joining and leaving a startup is always a toss up. He's gone on to do some very interesting things, and has a long and storied career ahead of him.

Allison has continued to thrive as well, with many

HOLD ON, THE FUCKING NBA IS ON TWITTER.

I'm so goddamned sick of tw... ahh, I digress.

I just mean to draw attention to the fact that maybe Jordan shouldn't be so dismissive. Tom's work on the proposal did ultimately win us that business. But if anyone can complain about PopTok, it would be Jordan, that's for sure.

She did all the work on the business, until we hired Caitlin. Lord knows I didn't have the capacity and PopTok (as they'll attest) didn't have the budget. But I scorched Freydl in that department, hosting their launch PR blitz including a well-written piece by Matt Garrahan in the FT. Mickey Schulhoff's newest company was in business.

It was a tough row to hoe, ironically we ended up switching the strategy to Twitter and Facebook only. Kept the service running, aided them in developing a secondary incremental revenue generator.

And this is like a year ago. Now they are a case study, and an interesting one at that, because they are still making a go of it. The original concepts, send tiny snippets of video to friends through IM is a good one. Not unlike imeem's original model, but again I digress...

Tommy is a good man, and we all get down sometimes. He'll be back and better than ever, you can count on it.

Now, for my three guesses as to where that original plan may have ended up:
--On a flash drive that ended up on a bathroom floor in a swank club (think: Hyde)
--Printed and Bound in the pocket in the back seat of a luxury car (think: Mercedes E Class)
--Rolled up into a cylinder (think: nervous habit)

What do you think happened to it? Comments below:

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